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SOCO GM Joseph Lin Shares B2B Brand Global Strategy at the GO GLOCAL Forum

Events 2026/08/20
How can Taiwanese enterprises expand globally during this critical era of supply chain restructuring? Hosted by the Industrial Development Administration, Ministry of Economic Affairs, the "GO GLOCAL Global Business Strategy Forum" wrapped up successfully on Monday, August 17! The forum directly addressed the shifting supply chain landscape, dispelling the myth that "branding requires massive capital and is limited to B2C," while guiding businesses to make precise overseas expansion decisions.
 
In the "Winning Channel Control" track, Joseph Lin, General Manager of SOCO Machinery, shared firsthand how SOCO built trust and authority in international markets as an industrial B2B brand:
  • Application-First Approach to Customer Pain Points: Taking the automotive industry as an example, SOCO dives deep into customer needs, first demonstrating how tube benders overcome traditional manufacturing limits before highlighting technology and equipment advantages.
  • Keys to Breaking into Tier 1 Supply Chains: Meeting technical standards is just baseline. Successfully entering global supply chains requires mastering group regulations, local factory operations, and cultivating trust with key decision-makers.
  • Transforming Successes into Knowledge Assets: Systematizing solution templates allows successful experience to be quickly replicated and extended across international markets.
  • AI-Powered Distributor Network: By combining case databases with AI processing, valuable engineering experience is shared directly with sales teams and global distributors—enabling instant customer insights and rapid proposals! 
From Taiwan to the world, SOCO continues to build international B2B brand influence through smart manufacturing and innovative thinking!
 

GO GLOCAL Global Business Strategy Forum
From Taiwan to the World, Global Business Strategy Forum.
Event Info:
https://keid.nat.gov.tw/branding-taiwan/news/events_more?id=999c4873c9454fc8887c7b5192647a8d


Organizer: Industrial Development Administration, Ministry of Economic Affairs
Implementer: Taiwan Institute of Economic Research